I'm Not "Behind". I'm Becoming.
Comparison-itis is a bitch. Let's talk about it. This week’s full spiral shift, soul root, and nervous system-safe practice for stepping back into your voice.
LE SPIRAL:
🌀 I’m Not Behind. I’m Becoming.
I got an email last week that made my stomach plummet into the pits of despair (for a moment).
This isn't the first flip it's done in the last few months since I switched course from Shopify support, branding, development to...
What the fuck AM I doing now?
That's a question that's been on my mind a lot lately.
And I’ve spent a lot of time trying to connect what I went through to what I offer now in a way that feels real and approachable.
It’s a WIP, for sure.
But as I get closer to the core, my ‘what’ consistently comes back to one thing:
I help people discover WHO THEY ARE, so they can build a brand that FEELS like HOME.
That’s it.
Because for me? I lost myself so intricately into my business, into motherhood, into success, into strategy, into performing, into masks I had no idea I was wearing... that I actually lost who I was.
And that performance? Was fucking exhaustinggg.
When I saw that email last week, my stomach dropped.
Not because it was bad.
Because it was good. Fucking BEAUTIFUL, even.
It wasn’t stolen. It wasn’t copied word-for-word.
But it felt like mine. It felt in my lane.
Like she was saying what I’ve been saying, just in her voice, with more polish.
And it stung, not because she ‘took’ anything, but because I thought I missed my moment.
That I was too slow. Again.
For a second, as I read the email, I spiralled.
That familiar ache rang through me:
“I’m behind. I’m going too slow. Everyone’s beating me to it.”
And the real truth behind the fear?
"Maybe no one will care when I say it now. When I say it in my voice. My language. My way."
But here’s the thing.
Here’s what I learned from my own damn spiral last week and from doing the work inside my programs:
This isn't the end. I won’t stop talking.
I won’t go quiet.
I will be loud.
I will show my real.
I will show my raw.
On my own timeline.
And yeah, it’s sometimes slower my way.
Messier. Way less polished.
Not always “shareable” in the public eye, but saveable, memorable, "Get out of my head"-able.
And 100% mine. Done my way.
So that the ones who resonate feel it within their core.
In their soul.
Because here’s what I know:
People can echo your words.
But no one can fake walking through the spirals you shifted and survived.
So no...
I’m not behind.
I’m right on time.
Because I’m not just posting for posting's sake.
I’m building something real.
I’m becoming someone I look up to.
And that takes guts.
The kind of guts that the me I was a year ago had no idea I contained.
That takes fire, that's stoked from experiences no one else can access.
That takes showing up even when it stings, or is lonely, or silent.
Even when someone else says something similar, cleaner.
More succinctly. (Because honestly, I will never be succinct... fair warning.)
Because I’m not here to be clean, polished, "perfect".
I’m here to be clear.
And a little bit grunge. 😉
My words might show up late to the algorithm.
But they always land right on time for the right people.
Exactly when they need it.
MY INVITE TO YOU
So if you feel like you're always a little too late. Or never on time.
If you’ve seen your story in someone else’s feed…
If you’ve thought, “that’s my voice,” and then swallowed yours back down?
If you thought, “Now that it's out there in a way I'd never seen, my voice no longer matters?”
First: Breathe.
I see you. I am you.
Big squishy fucking hugs.
Here’s the thing:
Building your brand isn’t a race.
It’s a reckoning.
And your voice?
It’s not gone.
It’s not slow.
It isn’t even a little bit late.
It’s just warming up. Allll the way up.
So what would happen if you shared it anyway?
Today, below, in the Unfiltered Café, we’re brewing a little matcha and breaking down:
→ How to quickly release what you can’t control (without losing your fucking mind).
→ The real-time shift that changed my comparison-itis for good and reminds me WHY I’m uncopyable.
→ The exact practice I used to root myself back in MY story last week. That applies whenever this spiral rears its little nasty head.
^All of which takes about 5 minutes.
Subscribe below to get the Vault Drop and join the Café, for all future Spiral Shifts.
$5/month. Cheaper than your Americano (or is it Candiano now?), less politically charged, too.